08. Quiz: Repurpose Content

Quiz: Repurpose Content

Repurposing content is where you take an item of content that you have created and adapt it for use in a different place or for a different purpose. Repurposing content is beneficial because not everyone consumes content in the same way.

Reflection:

QUESTION:

Ezequiel has the following video. https://www.youtube.com/watch?v=4sNZYQjo6Mc

As a marketer at Ezequiel Farca, tell us how you would repurpose this content? Share two to three new content items.

ANSWER:

There are a lot of creative ways you could have repurposed this video. Here are just a few ideas:

  • You could have taken stills from the video and posted them to Instagram
    image

  • You could have taken the music from the video and created a Spotify channel for Ezequiel that gives a sense of the ambiance of his homes

  • You could have taken the sketches that appear in the video and created blogs around each with information about the design and build process.
    image

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